Talk to an expert
  • Français

    • Catalyst for an attractive
    and competitive Africa

    AWS Attractiveness & Economic Diplomacy supports governments and agencies in sub-Saharan Africa in promoting their territories internationally. As a strategic partner, we enhance your country’s visibility, facilitate public-private partnerships, and stimulate sustainable investment for long-term economic development.

    Benefits

    Increased international visibility for your region

    Strategic alliances forging trust and influence

    Sustainable investments stimulated for local growth

    Promoting African territories on the world stage

    Governments, investment promotion agencies, chambers of commerce… AWS understands your challenges. We help you enhance your country’s image and increase its economic attractiveness internationally.

    The goal: to put your strategic projects in the global spotlight and create an environment conducive to major partnerships.

    Benefits

    Stronger national image and increased international influence.

    Priority projects promoted to global investors.

    New industrial and institutional partnerships initiated.

    A comprehensive approach to attracting investment

    AWS deploys a comprehensive strategy combining country branding, international economic missions, the search for strategic partners, and regulatory facilitation. Each lever reinforces a key aspect: an attractive country brand, targeted business meetings, reliable alliances, and an improved business climate. This integrated approach aims for a single result: converting your potential into concrete investments.

    approche AWS Attractivité & Diplomatie

    Benefits

    01 AWS Attractivité & Diplomatie

    Increased visibility for your country thanks to strong territorial branding.

    02 AWS Attractivité & Diplomatie

    International meetings and targeted partnerships to accelerate your projects

    03 AWS Attractivité & Diplomatie

    Secure business environment (due diligence, clear framework) that inspires investor confidence.

    A catalyst for growth and confidence

    Choosing AWS means relying on proven local expertise and a solid international network. We know the African market and can mobilize the right contacts worldwide for your projects. As a catalyst for development, AWS secures your strategic partnerships and accelerates the realization of your ambitions with complete confidence.

    benefices AWS Attractivité & Diplomatie

    Benefits

    Building bridges between companies and decision-makers

    • Advice based on detailed knowledge of local conditions.
    • Direct access to a network of international investors and partners.
    • Climate of trust established to facilitate sustainable growth.
    graphisme AWS Attractivité & Diplomatie

    Economic diplomacy in action

    Our results speak for themselves. AWS has coordinated Europe-Africa business missions and accompanied institutional delegations, leading to the creation of public-private working groups and joint feasibility studies. These initiatives have raised the international profile of partner countries and laid the foundations for new industrial and institutional cooperation. By securing partnerships through rigorous due diligence, we have created a climate of trust conducive to the signing of sustainable investment agreements.

    Benefits

    Public-private working groups established to implement national projects
    Enhanced international visibility and effectively positioned national projects[11]
    Sustainable investment agreements signed thanks to a climate of trust[9]

    Ready to boost your country's appeal?

    Don’t let your territory fall behind in the face of international competition. Contact AWS Attractiveness & Economic Diplomacy today to benefit from tailored strategic support. Together, let’s turn your vision into concrete and sustainable achievements for a more attractive and competitive Africa.

    booster lattractivite AWS Attractivité & Diplomatie

    Benefits

    A single point of contact to develop your region's attractiveness strategy.

    Connecting you with trusted partners and investors through our network.

    Accelerate investment in your country through sustainable partnerships starting now.

    Contact us
    Discover our partnerships
    See our case studies
    • 59 rue de Ponthieu 75008 Paris France
    Facebook-f Twitter Instagram

    Quick links

    Company

    Subscribe to our newsletter

      Info contact

      • © 2025 AWS Attractivité & Diplomatie — Made by Raphaël.